Privacy policy

Last updated: 10 May 2026

This Privacy Policy explains how Makeup Art Ltd (Company Number: 17077560), registered in England and Wales, collects, uses, and protects your personal data when you visit or make a purchase from themakeupart.com. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

When you visit or make a purchase from our store, we may collect the following information:

  • Personal identification: Name, email address, phone number
  • Delivery information: Shipping address, billing address
  • Payment information: Processed securely via our payment providers — we do not store card details
  • Technical data: IP address, browser type, pages visited, time spent on site

2. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders
  • Send order confirmations and shipping updates
  • Respond to your enquiries and provide customer support
  • Improve our website and customer experience
  • Send promotional emails (only with your explicit consent)
  • Comply with our legal obligations

3. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

  • Contract performance: To process and deliver your orders
  • Legitimate interests: To improve our services and prevent fraud
  • Legal obligation: To comply with applicable UK laws
  • Consent: For marketing communications, which you may withdraw at any time

4. How We Share Your Information

We do not sell your personal data. We may share your information with trusted third parties solely to fulfil your order and operate our business:

  • Logistics & delivery partners: To ship and track your orders
  • Payment processors: To securely handle transactions via our e-commerce platform provider and payment partners
  • Email & SMS marketing platform: Only where you have given explicit consent to receive marketing communications
  • Analytics providers: To help us understand website traffic and improve performance
  • Legal authorities: Where required by law

5. International Data Transfers

To fulfil your order, your data may be processed by our logistics and technology partners located outside the United Kingdom. In such cases, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for up to 7 years for accounting and legal compliance purposes.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Object to or restrict processing of your data
  • Withdraw consent at any time (for marketing communications)
  • Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

8. Cookies

Our website uses cookies to enhance your browsing experience, analyse site traffic, and personalise content. For full details on the cookies we use and how to manage your preferences, please read our Cookie Policy.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. All transactions are encrypted using SSL technology.

10. Marketing Communications

We will only send you marketing emails or SMS messages with your explicit consent. You may withdraw your consent and unsubscribe at any time by clicking the unsubscribe link in any marketing email, or by contacting us directly at support@themakeupart.com.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us: